Rick Perry Radio Ads Invite Californians to Texas

Texas Gov. Rick Perry has a message for California businesses sick of the Golden State's regulations: “Come check out Texas.”

The Republican governor, in a new radio advertisement airing in California, criticizes the state's business climate and promotes his own Lone Star state as a viable alternative for businesses looking to locate elsewhere, The Sacramento Bee reports.

“Building a business is tough, but I hear building a business in California is next to impossible," Perry says in the ad. “This is Texas Gov. Rick Perry, and I have a message for California businesses: come check out Texas."

Perry boasts often about luring California companies to the land of Longhorns and the Dallas Cowboys. And his ad, which is airing on six stations in the Los Angeles, San Francisco, Sacramento, Inland Empire, and San Diego markets, is just the latest round in an ongoing fight between Perry and California Democratic Gov. Jerry Brown over whose state is better for business.

Perry's latest ad, which cost a reported $24,000 to place and was funded by TexasOne, a public-private partnership that promotes the state as a business mecca, cheers the "low taxes, sensible regulations, and fair legal system" in Texas.

Meanwhile, Brown pushes the state's green energy industry and venture capital investments, and criticizes Texas for having a large percentage of people working at or below the minimum wage, which he claims hurts families.