A Democrat super PAC plans to hit Republican front-runner Donald Trump with $20 million worth of negative advertising before he even secures his party's nomination,
National Journal reports.
Priorities USA, the same PAC that went after Mitt Romney in 2012, plans to start airing anti-Trump ads on June 8, one day after the final primaries. Trump is expected by many to sew up the nomination at that point.
But neither Trump himself nor the Republican Party has plans to air counter-attacks against presumptive Democratic nominee Hillary Clinton until after the Republican National Convention, National Journal notes, and that could put Trump in a similar position to Romney, whose strength as business leader was turned against him by Priorities USA.
The series of anti-Trump ads will paint him as "an unserious, unready, and unscrupulous businessman who also happens to disparage women and minorities," National Journal writes.
The ads will air for five weeks in seven swing states.
"Mitt Romney was a fundamentally likable guy," GOP strategist and "Never Trump" advocate Rick Wilson told National Journal. "They turned him into history’s greatest monster."
Wilson said Priorities USA will have a far easier time demonizing Trump, who already has low approval ratings – including among Republicans.
Red State, writing about the National Journal story, said to "get used to every horrible thing – horrible true thing – that we have been trying to tell you about Donald Trump get[ting] plastered all over the airwaves in June and July."
It's not the first wave of attacks ads against Trump, and, like every other method used against the unconventional candidate, they didn't work.
Politico reported on series of attack ads against Trump in late February, and
The New York Times reported a month ago that more than half of the negative ads this election season have been against Trump.
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