Google: Voters Shifting to Internet From Traditional Media

Google has published some statistics to show the growing importance of the Internet and the sliding importance of traditional media for voters.

“In just the four years since the last presidential election, the continued growth of the web and the proliferation of mobile devices has radically transformed when, where, and how voters access political information,” the search firm wrote in a blog designed to attract political advertisers.

The blog says: “More than 80 percent of eligible voters are online. Similarly, 83 percent of mobile phone owners are registered voters. One out of every three likely voters in November say that they didn’t watch TV in the past week. Voters are spending more media time on their mobile devices than newspapers & magazines combined.”