Subscribers to Newsmax Pet Owners List are often avid watchers of Animal Planet TV channel, and subscribe to publications like HealthyPet Magazine, All Animals, Dog Fancy, Best Friends, Animal Fair, Cat Fancy, and other publications that appeal to dog and cat lovers. Subscribers are also donors and supporters of organizations that protect animals, rescue animals, and give refuge to abandoned pets, these organizations include The American Humane Association, The American Pet Association, The National Center for Prosecution of Animal Abuse, Pets for Vets, and other organizations.
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Key Demographics:
90% 45 years and older
65% male
97% current pet owners
82% college attended, educated or higher
84% homeowners
86% donated to charitable and political causes
90% republicans or conservative 20% senior management
41% net worth in excess of 500k
17% net worth 1-million plus
26% own small business
75% investors who invest in stocks, bonds, elf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
30% spent more than $1000 online in past 12 months
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