Subscribers to the Psoriasis Email News Alerts are opt-in online readers who are seeking information about psoriasis and the prevention of skin disorders.
Readers are interested in dermatology, skin care, diet, and inflammation. These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures, personal nutrition, and conventional and integrative medicine in dealing with psoriasis.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men's Health Magazine, Arthritis Today, Health Magazine, and Women's Health Magazine.
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Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Psoriasis Email News Alerts subscribers want the latest information on psoriasis, including the prevention of skin disorders, and treatments for the disease and related matters. List is highly responsive to pharmaceutical, nutritional, and lifestyle offers. Medical writers for Newsmaxhealth.com and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock, and David Brownstein.
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