Subscribers to the weight loss email news alerts are opt-in online readers who are seeking information about dieting and the prevention of obesity.
Readers are interested in diets, dieting aids, bmi, heart health, gastric bypass surgery, lapbands (lap-band), gastric balloon, and other ways of reducing the risk of diabetes.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures and personal nutrition, conventional and integrative medicine in dealing with weight loss and dieting.
These are affluent (41% with $500k+ net worth), information-driven consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men's Health Magazine, Arthritis Today, Health Magazine, and Women's Health Magazine.
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Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Weight Loss Email News Alerts subscribers want the latest information on weight loss and dieting, including the prevention of obesity and treatments for such diseases, and related matters. List is highly responsive to pharmaceutical, nutritional, and lifestyle offers. Medical writers for Newsmax Health and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock, and David Brownstein.
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