Marines Poised to Ditch Iconic 'The Few, The Proud' Slogan

The Marine Corps may reportedly ditch its catchy, nearly 40-year-old tagline – "The Few, The Proud" – in a new ad campaign to debut next year.

The slogan "does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist," Marine Corp recruiting spokesman Lt. Col. John Caldwell tells Marine Corps Times.

"We believe the new campaign products require a unique tagline to achieve the effort’s objectives."

Caldwell said the new slogan's focus will be on "everything that we do as a fight — a fight that we intend to win," Marine Corps Times reports.

"The Few, The Proud" has has been in use since 1977; others used during the same time period include "If Everybody Could Get In The Marines, It Wouldn't Be The Marines" and "We're Looking for a Few Good Men," according to Marine Corps Times.

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