Branding Expert: Republicans Lack 'Compelling Message'

Marc Rudov, a branding expert and author of "Be Unique or Be Ignored: The CEO's Guide to Branding," joined Ed Berliner on "MidPoint" on Newsmax TV on Tuesday to discuss how the Republican Party should rebrand itself going forward.

Rudov contends that the GOP won the November midterm elections because voters were desperate and GOP candidates were the de facto choice, but that there really is no mandate because Republicans lack a "compelling message."

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