Despite having a $38 million operation, just second behind Jeb Bush's $103 million operation, the super PACs backing presidential candidate Ted Cruz's campaign have yet to reserve TV time in the early primary states,
Politico reports.
With the absence of ads creating confusion amongst the Cruz campaign, one Cruz advisor said that he would "assume they're waiting so their media buyers make the highest commission."
However, no one is 100 percent positive on their strategy, since legally they cannot communicate with any of its allied super PACs.
Politico notes that most 2016 presidential candidates have one main super PAC. But, in an attempt to cater to different big donors, Cruz's super PACs are a decentralized alliance of four independent, but interconnected operations, each called some version of "Keep the Promise."
However, despite large sums of money raised, only one TV ad has aired so far, during the Iowa-Iowa State football game in September. But Politico notes, as Cruz is trying to establish himself as a top conservative contender, he will need some cover on the airwaves by his super PACs who so far have remained silent.
"I can genuinely answer I have no idea what the super PAC is going to do or what their strategy is," Cruz told Politico last week. "That is the nature of this idiotic system we have under federal law."
And when discussing his campaign spending plans, Cruz compared it to a Mel Gibson movie scene "where the other army is advancing and they keep saying, 'Hold, hold, hold.' We are saving our resources very deliberately to use where they have the maximum impact."
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