Beyonce has broken the iTunes sales record with her new album. In the three days since its release, the compilation has become the fastest-selling album on iTunes, selling 828,773 copies.
The self-titled visual album, which debuted Thursday as a surprise iTunes exclusive, features 14 songs and 17 videos that were filmed in exotic locations from Paris to Rio de Janeiro.
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According to Time magazine, as of Monday, Beyonce's album sits comfortably at No. 1 in 104 countries.
U.S. fans accounted for the majority of album sales, with 617,213 copies being sold in America,
Britain's Independent reported.
The 31-year-old reportedly said the "visual album" was inspired by her memories of watching Michael Jackson’s 1983 "Thriller" video.
"I didn’t want to release my music the way I’ve done it,"
Beyonce said in a press release following the launch, The Huffington Post reported. "I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans."
According to Billboard magazine senior correspondent Andrew Hampp, the pop star and her production crew used code names to prevent leaks during the production of the 17 videos while filming them for more than a year,
ABC News reported.
"Every song had a code name, every video that was being edited had a code name, and the album itself had a code name around Columbia offices known as Lily, only known among senior executives," Hampp said.
"Beyonce has accomplished what really no other has done by going 0 to 60 in terms of awareness of a new album," Hampp added. "In the first 24 hours she sold nearly half a million copies."
Thirty-second clips of the videos featured on Beyonce's new album have been released on YouTube.
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