Cheerios Commercial With Interracial Family Draws Racist Slurs (Video)

A cute Cheerios commercial featuring an interracial family garnered so much racist backlash on YouTube that the comment section for the clip was disabled.

More than 1,600 people had liked the ad and more than 500 clicked dislike as of Thursday evening.

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Although the comments are no longer available, Adweek.com reported that they included references to Nazis, “troglodytes,” and “racial genocide.”

Whitney Avalon, who plays the mom in the commercial, tweeted that she was proud to be part of the ad.

Proud to play the mom in this adorable new @cheerios commercial! bit.ly/13XhPC2

— Whitney Avalon (@whitneyavalon) May 28, 2013

Reactions on Twitter were widely approving of the ad and in disbelief that an interracial family could cause such a stir.

Racists freak out over Cheerios ad with adorable interracial family. In other news, the internet is terrible. huffingtonpost.com/2013/05/31/che…

— Kate Sheppard (@kate_sheppard) May 31, 2013

Dear racist Cheerios haters: stay mad. because that kid is adorable. ow.ly/lzR5m

— Angry Black Women (@angryblackwomen) May 31, 2013

It is unbelievable to me that this commercial would receive so much hate - the haters need to get a heart transplant! fb.me/1yecug66z

— Siobhan Shaw (@siobhanshaw) May 31, 2013

YouTube’s open comments sections are often a dumping ground for inappropriate comments regarding race, religion, and gender, among other things.

Retailer J.C. Penney recently found itself in hot water and fired its CEO after airing Mother’s Day and Father’s Day ads featuring two moms and two dads. The company’s sales dropped 25 percent.



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