Cleveland's newest landmark – a 78-foot "Long Live Rock" sign with bright red letters six feet high – was unveiled next to the Rock & Roll Hall of Fame and Museum, just in time to welcome new inductees.
The sign was revealed Thursday on the museum's main plaza on the Erie lakefront, said WKYC-TV.
"It's exciting; we're already seeing a lot of people coming in from out of town taking photos of it," Todd Mesek, the Rock Hall's vice president of marketing and communications, told the Cleveland Plain Dealer. "(The sign is) an iconic element to an iconic Cleveland landmark. … and can't wait to see people climbing on them, too."
The new sign is part of a remake of the Rock Hall's plaza designed by BRC Imagination Arts of Burbank, California, with Westlake Reed Leskosky of Cleveland.
The rock hall announced details last week of a "Museum 2.0" project which includes a redesign of the facility, an outdoor stage for concerts, room for a food truck and beer garden.
The Rock & Roll Hall of Fame and Museum opened its doors on Sept. 2, 1995, after Cleveland beat out New York, San Francisco, Memphis, and Chicago to host the facility.
The hall of fame will announce next month its newest additions from nominees that include Bad Brains, Chaka Khan, Chic, Depeche Mode, Electric Light Orchestra, J. Geils Band, Jane's Addiction, Janet Jackson, Joan Baez, Joe Tex, Journey, Kraftwerk, MC5, Pearl Jam, Steppenwolf, The Cars, The Zombies, Tupac Shakur, and Yes.
Solo acts and bands must have released its first single or album at least 25 years prior to the year of nomination.
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