Homer Simpson's ALS Ice Bucket Challenge posted on YouTube on Tuesday is the type of viral caper one would expect from the crew of the "The Simpsons" and had garnered more than 5.2 million views by Thursday.
Homer's ice bucket challenge began with a glass of water and ended with son Bart dumping everything from penguins, a polar bear, a few hockey players and an ice cream truck from a helicopter.
In the process, Homer challenged his neighbor Flanders (twice), Lenny and Donald Trump to take the challenge.
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The
ALS Association announced Wednesday that donations to the organization have reached a staggering $94.3 million since July 29 since the ice bucket challenge exploded on social media. The organization had raised $2.7 million over the same period at the same period a year ago.
"The ALS Association has been given a great deal of money and with that comes tremendous responsibility," Barbara Newhouse, president and chief executive officer of the ALS Association said in a statement Wednesday.
"We are absolutely committed to transparency and will be communicating regularly with the ALS community, our donors, the media and the public about progress to invest these dollars wisely in areas that will have maximum impact on the fight against this devastating disease," Newhouse continued.
Amyotrophic lateral sclerosis, known as ALS or Lou Gehrig's disease, attacks the nerve cells in the brain and spinal cord that control voluntary muscle movement and can lead to death. The "Ice Bucket Challenge," is meant to bring attention to the disease and raise money for the association as celebrities and people from all walks of life posted videos of getting dumped with ice water.
While some, like Will Oremus, of Slate.com and Arielle Pardes, of Vice.com have become critics of the ice bucket challenge, freelance writer Christine Gibson, whose parents mother suffers from ALS, wrote for
Forbes that she's grateful for the attention.
"If nothing else, the attention the video challenge has focused on ALS has consoled my family and me," Gibson wrote. "The disease is terribly isolating. … Now I open Facebook, or Twitter or even the newspaper, and I see 'ALS' — those letters that have been haunting my family for two years — in post after post, article after article. … My favorite entertainers are talking about it. People I haven't seen since high school are making donations."
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