Grammy-winning band Imagine Dragons will do a live airplane performance at 35,000 feet aboard a Southwest Airlines flight on Feb. 24.
Southwest will launch a sweepstakes Feb. 3 for a chance for one winner and three friends to experience the in-flight "Live at 35" concert, along with other concerts and a meet-and-greet with the band.
The event is being planned is in celebration of the band's new album, “Smoke + Mirrors.”
The Destination Dragons tour will include concerts in Los Angeles on Feb. 20; Salt Lake City on Feb. 21; Las Vegas on Feb. 23; and Atlanta on Feb. 25.
"We can think of no better way to unveil our new album than to travel together with our fans at 35,000 feet, and to play in the same clubs where we started this journey,"
Imagine Dragons said in a statement.
“Smoke + Mirrors,” scheduled for release on Feb. 17, is a follow-up to the band’s “Night Visions” album.
Southwest spokeswoman Anne Murray
explained to Billboard the airline’s decision to enter music marketing with Imagination Dragons: "Beyond their obvious successes right now, they're just good guys and their values align with Southwest's values. We're about the people, and making memorable experiences for our customers. Imagine Dragons shares that same goal, to appreciate and recognize their loyal fans."
Twitter users were excited about the promotion.
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