Netflix Has New Logo on Show Trailers, Even If They're Mum About It

Netflix isn’t talking about the new logo it quietly revealed, but that isn’t stopping the slightly revamped design from drawing attention.

The new Netflix logo debuted on trailers for “Orange is the New Black,” according to CNN, which described the new logo as “a cleaner look comprised of flat red letters against a white background.”

Netflix didn’t respond to CNN’s requests for comment.

The company’s silence has some speculating about the decision.

"Maybe Netflix is afraid that loyal customers will be disgusted by the new design, like what happened with the Gap a few years back, so they'd like to pass the baton from one logo to another slowly and quietly. Or maybe Netflix just isn't all that organized and hasn't made a decision as to what it's doing yet," Mark Wilson speculated in a Fast Company column.

A logo redesign may better serve the company, which has expanded beyond its traditional mail-delivery business model, Nick Bilton wrote in a New York Times blog.

“The company has apps for almost every Internet-connected device with a screen, including computers, game consoles, tablets and smartphones. In these cases, the Netflix logo is either too small and illegible, or too bright and jarring,” he wrote.

Twitter users offered mixed reviews of the new look.

Netflix Redesigns Logo — Sort Of by @nickbilton .. Still too fat to be 'modern', IMHO http://t.co/489BLG4CYu

— Mrinal Desai (@mrinaldesai) May 6, 2014

The @Netflix logo has been put thru the "flattening & simplifying machine" writes @nytimes. At last. I like it. http://t.co/60nTa4h0px

— Francesca Donner (@FrancescaDonner) May 6, 2014

Never has so much been written about something so utterly boring as the new Netflix logo. http://t.co/FMBB6lzXCu

— Steve Price (@PlanBstudio) May 6, 2014

Oh, oh... Somebody just trashed all 100 % of brand equity in the Netflix logo! http://t.co/bU8vX2JIoj via @FastCoDesign

— Eduardo Danilo (@eduardodanilo) May 5, 2014

I don't mind the #typography of @Netflix's new logo but hate the drop shadow... it takes away from the crispness http://t.co/O4ooay3chG

— Mario Mejia (@mromja) May 5, 2014

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