Daily Kindness' 90,000 newsletter base represents individuals who have chosen to be positive and proactive in their daily lives. Each day, the news assails readers and viewers with the negatives in life. Daily Kindness, of course, offers a happy alternative and encourages its members to "Live Well. Be Kind."
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Key Demographics:
70 % Female
84 % are 40+
87 % have Children
84 % Married
70 % make at least one purchase per month via internet
Food & Cooking, and Spirituality are important to these readers
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