Subscribers to the digestion email news alerts are opt-in online readers who are seeking information about digestion and the prevention of diseases to the gastrointestinal tract.
Readers are interested in reducing or eliminating heartburn, acid reflux, GERD, IBS, ulcers, diverticulitis, cancer, celiac and gluten sensitivity, candida, probiotics, leaky gut syndrome and general indigestion. Many are using conventional drug treatments and supplements like probiotics.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures, nutrition, conventional and integrative medicine in dealing with these stomach and digestive issues.
These are affluent (41% with $500k+ net worth), information-focused consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men’s Health Magazine, Arthritis Today, Health Magazine, and Women’s Health Magazine.
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Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Digestion Email News Alerts subscribers want the latest information on the digestive system, including the cure and prevention of indigestion and diseases to the gastrointestinal tract and treatments for such diseases and related matters. List is highly responsive to pharmaceutical, nutritional, and lifestyle offers. Medical writers for Newsmaxhealth.com and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock, and David Brownstein.
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