Subscribers to the high blood pressure email news alerts are opt-in online readers who are seeking information about high blood pressure, hypertension, coronary artery disease, stroke, cholesterol, and other issues relating to heart health. These subscribers are also interested in heart health medications including statin drugs, anti-anxiety medications like Valium, Xanax and blood pressure reducing medication like beta-blockers.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures, personal nutrition, conventional and integrative medicine in dealing with heart related issues.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men’s Health Magazine, Arthritis Today, Health Magazine, and Women’s Health Magazine.
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Key Demographics:
57% male, 43 % female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
High Blood Pressure Email Alert subscribers want the latest information on hypertension, coronary artery disease, cholesterol and other heart related issues. List is highly responsive to pharmaceutical, nutritional and lifestyle offers. Medical writers of Newsmaxhealth.com and related newsletters include renowned cardiologist Chauncey Crandall and other medical doctors including Mehmet Oz, Michael Roizen, Russell Blaylock, and David Brownstein.
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