Newsmax Store Email Subscribers are hungry for more information and likely watchers of Fox News, NewsmaxTV, CNBC, and listen to radio programs like Rush Limbaugh and Sean Hannity. These subscribers are actual purchasers of products being offered on Newsmax.com, one of America’s most read websites.
Described by Forbes as a “news powerhouse” and by The New York Times as a “potent force” in America media, Newsmax purchasers are affluent and responsive Baby Boomers and Seniors.
Newsmax opt-in email subscribers and purchasers are in products and offers relating to politics, health, finance, and information that impacts them. The have purchased books, DVDs, t-shirts, caps, videos, electronic devices, art and other products.
Newsmax readers are affluent, high net consumers highly responsive to health, financial, charitable, political, and lifestyle offers.
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Key Demographics:
90% 45 years and older
65% male
82% college attended, educated or higher
84% homeowners
20% senior management
26% own small business
75% investors who invest in stocks, bonds, etf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
86% donated to charitable and political causes
30% spent more than $1000 online in past 12 months
41% net worth in excess of $500k
17% net worth $1 million plus
73% pet owners
40% veterans
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