Subscribers to the women's health email news alerts are opt-in online readers who are seeking information about women's health.
Readers are interested in pregnancy and child birth, menopause, the prevention of breast cancer, pap smears, infertility, bladder care, cosmetic surgeries, and skin care.
These readers regularly turn to newsmaxhealth.com and newsmax.com pursuing the latest in medical studies, breakthroughs, cures, nutrition, conventional and integrative medicine in enhancing women's health.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men’s Health Magazine, Arthritis Today, Health Magazine, and Women’s Health Magazine.
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Key Demographics:
100% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Women's Health Email News Alerts subscribers want the latest information on women's health, including the treatment and diagnosis of diseases and conditions that affect a woman's physical and emotional well-being. List is highly responsive to pharmaceutical, nutritional, and lifestyle offers. Medical writers for Newsmaxhealth.com and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock, and David Brownstein
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