Victoria's Secret Owner to Cut 15% of Its Home Office Workforce

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Tuesday, 28 July 2020 05:27 PM EDT ET

L Brands Inc. said on Tuesday it was cutting 850 jobs, or 15% of its corporate workforce and projected a smaller-than-expected decline in second-quarter sales, sending its shares up 17% in extended trading.

Columbus, Ohio-based L Brands said it expects its total net sales for the second quarter to be down about 20% from a year earlier, but estimated an about 10% increase its Bath & Body Works unit.

Analysts on average were expecting L Brands' total net sales to decline about 35% to $1.9 billion.

The Bath and Body Works division that had been outperforming its sister segment Victoria's Secret prior to the COVID-19 outbreak, has kept the trend up even in a pandemic environment as U.S. consumers increasingly shun discretionary products such as pricey lingerie for personal care products such as sanitizers.

The company said it expects an about 40% decline in sales at Victoria's Secret in the quarter.

The company, which has reopened most Bath & Body Works and Victoria's Secret Stores in North America after the easing of coronavirus-induced lockdowns, also said it would deliver about $400 million in annualized cost cuts for Victoria's Secret as part of its cost-savings plan. 

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L Brands Inc. said on Tuesday it was cutting 15% of its home office workforce, or about 850 associates, as the Victoria's Secret owner restructures its operations to cut costs in the face of the COVID-19 pandemic.
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2020-27-28
Tuesday, 28 July 2020 05:27 PM
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