Walmart Inc.’s Jet.com unit will soon be making same-day grocery deliveries in New York City, upping the fight for customers in a highly competitive market.
Jet will open a fulfillment center in the Bronx this fall to bring same-day and next-day delivery to the city, the company said in an emailed statement. The center will stock Jet inventory, which includes groceries and everyday essentials, as well as other select merchandise.
Rival Target Corp. already offers same-day delivery for in-store purchases to parts of New York City for a fee, and Amazon.com Inc. has same-day food delivery in the city through PrimeNow.
Jet’s headquarters are in Hoboken, New Jersey, across the Hudson River from Manhattan.
Walmart, based in Bentonville, Arkansas, is retrenching its global operations -- investing in e-commerce and nations such as India and China while scaling back in places like Brazil and the U.K. It is also focusing on services like curbside grocery pickup and deliveries. Last year, the retailer acquired Parcel, which specializes in same-day deliveries of groceries and meal kits in New York.