Arizona's attorney general has sued Google, claiming the tech giant uses "unfair practices" to obtain users' data.
"Today we filed a consumer fraud lawsuit against Google for deceptive and unfair practices used to obtain users' location data, which Google then exploits for its lucrative advertising business," Attorney General Mark Brnovich announced in a series of tweet Wednesday night.
"Google collects detailed information about its users, including their physical locations, to target users for advertising. Often, this is done without the users' consent or knowledge," he added.
Brnovich cited and linked to a 2018 AP story that suggested Google users were made to believe they could disable their location history.
The lawsuit comes as tech companies such as Google are under increasing global scrutiny by governmental authorities for the data monitoring practices.
"The attorney general and the contingency fee lawyers filing this lawsuit appear to have mischaracterized our services," a Google spokesman said in an emailed statement to Reuters. "We have always built privacy features into our products and provided robust controls for location data."