Donald Trump's campaign has not undergone a shakeup so much as a "beefing up" of its operations, and Paul Manafort will continue in his role as campaign chairman, his new campaign manager Kellyanne Conway said Wednesday morning.
"There are so many responsibilities, so much between now and Election Day, over the next 12 weeks," said Conway, who until Tuesday was a senior adviser and pollster for the Trump campaign, told Fox News' "America's Newsroom" program. "We're trying to expand the senior team that allows us to meet the needs.
"We want to deny Hillary Clinton the Oval Office and make good on our promise to millions and millions of Americans who have expressed their support for Donald Trump in the primaries and also in the general."
On Tuesday, Trump announced Stephen Bannon of Breitbart News has been named chief executive officer and promoting Conway to campaign manager. Manafort, who had headed the campaign as chairman, will still hold that title, but Bannon and Conway have effectively replaced him at the top of the team.
Their additions are an expansion, Conway said, and more additions are coming.
"We're beefing up our field operations, our data operation," Conway said. "We feel really good about expanding this team. Some are calling a shakeup. It is really not. It doesn't feel that way."
The change was necessary, she said, because there is a "busy homestretch" ahead and the campaign's senior roles need to be beefed up so "we are dividing and conquering. There is a great deal to do."
Conway said she believes Manafort and Deputy Chairman Rick Gates have done a "phenomenal job" in building the campaign over the past four to five months to bring it to a competitive place heading into the general election.
She admitted the campaign will "never have the money and never have the manpower that Hillary Clinton has in Brooklyn," but the Trump side doesn't need as much, because "quality candidates matter. People want a dynamic, honest, messenger in their presidential candidate they can trust."
There have been reports Manafort was demoted because he made Trump feel "boxed in and controlled," show co-host Martha MacCallum told Conway, but the new campaign manager said she does not have knowledge of that happening.
"I do know this," she said. "As chairman, Paul Manafort has done an excellent job coordinating, with our 72 congressional endorsers, talking to the state directors, and making sure they have tools they need within our swing states. And also, Paul has been great on TV, getting out, and doubling down on the message."
In addition she said the party convention went well for Trump, and "Paul and Rick were in charge of that."
At the same time, presidential campaigns are difficult, Conway continued, and "everybody gets to be exhausted."
As for people advising Trump of the need to pivot in his campaign, Conway said the advice means on style. This week, though, she believes was one of his best weeks yet, as he has given back-to-back policy speeches on terrorism and on crime.
Trump's polls have taken a dip in many states, and Conway said she is advising him to take many steps, including keeping up with his policy speeches.
"There is absolutely zero evidence that the voters want this election to be this content-free cacophony with no substance for issues," Conway said. "Vice President [Joe] Biden, with Hillary Clinton, he spent 95 percent of the speech endorsing her in Scranton, Penn., on Donald Trump.
"Democrats are asked why the Hillary Clinton would make great commander-in-chief in president, they talk about Donald Trump. We'll talk to the people about policy."
Also moving forward, Trump's wife, Melania, and daughter, Ivanka, will be fully present, as will the rest of his family, Conway said.
The campaign also plans to unveil its first paid advertising this weekend, about Clinton, facts and figures, and Trump's optimism, Conway said.
"We're really excited about the buys," Conway said. "Hillary and her super PACs spent over $100 million on ads. What has it gotten her?"