Mark Burnett to Promote Melania as 21st Century 'Jackie O' at Convention

Melanie Trump (Joe Raedle/Getty Images)

By    |   Sunday, 19 June 2016 08:48 AM EDT ET

Donald Trump's campaign will reportedly play up the GOP presumptive nominee's wife Melania as a 21st-century Jackie Kennedy at a celebrity-studded Republican National Convention next month.

Rich and famous friends of the real estate mogul will replace the usual parade of politicians at the Cleveland gathering July 18-21, the New York Post reports, citing an unnamed source. 

"There will be very compelling testimonials from his children and his wife," the source tells the Post. "Melania will be recast as the next Jackie O. She speaks four languages."

Working pal and reality TV producer Mark Burnett, who created "The Apprentice" with Trump, has been enlisted to spice up the convention for its TV broadcast — and to grab the "highest ratings of any convention in modern television history," another unnamed source tells the Post.

"This is the first Republican candidate who knows how to read a ratings book," that source tells the newspaper. "Imagine a different type of convention that grows out of that."

The campaign wanted NFL’s Ben Roethlisberger and Tom Brady, NASCAR CEO Brian France, Ultimate Fighting Championship president Dana White and former basketball coach Bobby Knight to speak at the event, the Post reports.

According to the Post, however, Roethlisberger and France said they wouldn’t attend, a White rep said he hadn’t been invited and Brady's agent didn't return calls.

"You’ll see every type of multiethnic person they can get on stage," the Trump adviser tells the Post. "If Muhammad Ali were still alive, he’d have him up there."

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Donald Trump's campaign will reportedly play up the GOP presumptive nominee's wife Melania as a 21st-century Jackie Kennedy at a celebrity-studded Republican National Convention next month.
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