Justin Bieber 'Latin King' Ad on Spotify Too Much for Latinos

Justin Bieber's Latin King ad on Spotify has been pulled after outraging Latinos on social media, said Billboard magazine.

A remix of the Spanish-language hit "Despacito" featuring Bieber is currently No. 1 on Spotify's Global Top 50 playlist and has been for six weeks, according to Billboard. The original version by Luis Fonsi, featuring Daddy Yankee is at No. 14.

But Spotify trying to capitalize on Bieber's Spanish-language success with an Instagram ad proclaiming "Justin Bieber, Now Latin King" proved to be a bridge too far for many Latino music fans.

Hey @Spotify putting Justin Bieber as the Latin king is disrespectful pic.twitter.com/4NAQB5hQKn

— Michelle (@blancmodenuit) June 17, 2017

No, Justin Bieber is NOT the "Latin King" you culturally insensitive dolts. The correct phrase is "Papi"

— Jamz (@TooMuchWit) June 17, 2017

There are so many amazing latinx artists out there! Justin Bieber is not "Latin king" https://t.co/SfICJKdMBc

— OC Imm Youth United (@OC_IYU) June 20, 2017

So @Spotify thought it was a good idea to ignore every single Latinx artists & are instead call Justin Bieber a "Latin king". Do better. pic.twitter.com/mn40DbkTOX

— Juan S. Robles 🇩🇴 (@J_S_Robles) June 21, 2017

Spotify pulled the ad on June 13, explaining that its intention was to celebrate the song's crossover success, reported the New York Daily News.

"We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate 'Despacito' as key cultural moment when music genres crossover," a Spotify representative told the Daily News.

Some fans were still angry about Bieber butchering the words to "Despacito" during a performance at the 1 Oak nightclub in New York City in May, an incident that went viral, noted the Huffington Post.