A Mongolian mummy recently unearthed is wearing footwear that looks suspiciously like modern-day Adidas, and social media wags had a field day pretending it was.
"This could be one of three things,"
wrote one reporter at The Oregonian. "An actual, honest to god time traveler. A marketing stunt between Adidas and Universal for next year's reboot of 'The Mummy.' Or an understandable coincidence arising from the fact that three parallel lines is an insanely easy marking to stumble across."
According to an article published Saturday by The Siberian Times, the mummy was found at an altitude of 2,803 meters in the Altai Mountains, and is believed to be roughly 1,500-years-old.
"This person was not from elite, and we believe it was likely a woman, because there is no bow in the tomb," said B.Sukhbaatar, a researcher at Khovd Museum.
"Now we are carefully unwrapping the body and once this is complete the specialists will be able to say more precisely about the gender."
Along with the remains, researchers also recovered a saddle, bridle, clay vase, wooden bowl, trough, iron kettle, and Mongolian clothes.
"It is the first complete Turkik burial at least in Mongolia — and probably in all Central Asia. This is a very rare phenomenon. These finds show us the beliefs and rituals of Turkiks," said B.Sukhbaatar.
"We can see clearly that the horse was deliberately sacrificed. It was a mare, between four and eight years old. Four coats we found were made of cotton."
To the likely chagrin of the researchers — and not at all to the surprise of anyone who's ever used Twitter — social media enthusiasts paid little attention to the meaning of the historic archeological find, and proceeded with jokes about the mummy's alleged Adidas.