Anthony Scaramucci's X-rated rant published by The New Yorker last week has given the magazine an extraordinary digital bump.
Since the new White House communications chief's profane interview was posted online last Thursday afternoon, more than 4.4 million people have called it up.
That makes it the magazine's most-viewed article on NewYorker.com in 2017 so far, Variety reports.
The piece — "Anthony Scaramucci Called Me to Unload About White House Leakers, Reince Priebus, and Steve Bannon" — was written by staffer Ryan Lizzi.
It features jaw-dropping barbs fired by "The Mooch" about Reince Priebus, who was later axed as White House chief of staff, and about chief Trump strategist Steve Bannon. He called Priebus a "paranoid schizophrenic, a paranoiac," and quipped about Bannon trying to perform a double-jointed sex act.
Variety says that aside from the millions of online hits, The New Yorker saw a "whopping 92 percent increase in subscription orders over the daily July average from the Scaramucci piece."