The White House is making a big Obamacare enrollment push in the coming week in a slew of red states, including Texas, Florida, North Carolina and Georgia, The Hill reported.
The push will be aimed at 15 cities in 11 states – all of which are led by GOP governors except for Missouri and Pennsylvania, The Hill reported.
The drive will use email, television, regular mail, and social media – and appearances by officials like Health and Human Services Secretary Sylvia Mathews Burwell and well-known athletes or radio show hosts, The Hill reported.
The government is not saying how much it will all cost.
Many of the cities — which include Miami, Dallas, Atlanta, Detroit, and Chicago — have also been targets during previous enrollments, but the effort comes just as the Obama administration announced an average 25-percent increase in Obamacare premiums, news that could affect enthusiasm for sign-ups.