The "Duck Dynasty" family's business is joining with gunmaker Mossberg to launch its own line of camouflage-covered weapons.
Duck Commander, owned by the Robertson clan and Mossberg, has begun shipping some of the line, which consists of nine different shotguns, two semiautomatic rifles, and a semiautomatic pistol, to distributors,
reports CNN.
Mossberg spokeswoman Linda Powell declined naming specific retailers for the weapons.
The guns aren't all intended for duck hunting, even though they have the Robertson's "Duck Commander" logo on them. Mossberg reports that the pistol and one of the rifles are designed like military weapons with large capacity magazines that hold at least 25 rounds. Meanwhile, the rifle has features that resemble an assault rifle's, but is only a low .22 caliber-weapon.
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The pistol, also a .22-caliber weapon, is "perfect for small game, plinking, target shooting — or clearing cottonmouths out of your duck blind," says
Mossberg's website.
All of the weapons will come with an American flag bandana like the one show star Willie Robertson wears on the air, said Mossberg.
"Duck Dynasty" patriarch Phil Robertson founded Duck Commander about 40 years ago, but the company only recently got national attention through the A&E reality show.
Robertson became a household name after the network suspended and reinstated him from the hit show over making
controversial remarks about homosexuals during a GQ Magazine interview.
Robertson and his bearded sons are featured prominently in four video ads for the new guns on Mossberg's website. He narrates one of the spots, saying, "Do you know what makes me happy, ladies and gentlemen? To blow a mallard drake's head smooth off."
The weapons are just the latest part of a
lucrative merchandising business that's come about from A&E's hit show. According to a Forbes Magazine report, Duck Dynasty merchandise, which includes a Catnapper camouflage recliner for $899.95 and a 400-page book of devotional prose that goes for $16.99, will bring in some $400 million in 2013.
Most of the shows' merchandise is sold through Wal-Mart, which also sells Duck Commander clothing, DVDs, and duck calls along with Target, Cabela's, and other stores.