Although AARP is often considered the top retirement organization in the country, the 60 Plus Association was founded in 1992 and has made a concerted effort to draw in conservative elderly members.
Billing itself online as a “non-partisan seniors advocacy group with a free enterprise, less government, less taxes approach to seniors’ issues,”
60 Plus says it represents more than 7 million members.
In press releases, the group also calls itself "America's largest right-leaning seniors organization."
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The association’s primary goals, according to its website, are to eliminate the federal estate tax and make Social Security sustainable.
Here are five important facts about the 60 Plus Association:
1. The association's membership revenue is used primarily to advocate for political action in lieu of membership benefits like discounts and insurance offers.
According to FactCheck.org, the organization spent more than $4.6 million dollars in 2012 on independent expenditures linked to political campaigns.
2. It is led by President Amy Noone Frederick, a former lobbyist; Chairman James L. Martin, former journalist and chief of staff to Congressman Edward J. Gurney (R-Fla.); and Pat Boone, a national spokesman, known to many as a former singer, actor, and radio personality.
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3. The organization’s primary policy focuses are the estate tax and Social Security, and spends time celebrating wins like the House passage of the
Death Tax Repeal Act of 2015.
"This is a great day for all people seeking to achieve the American Dream through hard work, saving and aspiring to a better life for themselves and their families," said Martin in a release. "It is a great day for family run businesses, farms and ranches, who are too often destroyed by this abominable tax."
4. 60 Plus has spoken out against President Barack Obama's climate change agenda, saying some planned legislation will increase taxes on electricity, a move that will greatly affect seniors.
“Once again the President’s radical ideology is off base and swimming upstream against the facts. America just emerged from one of the coldest winters in our history. And what source of energy did the majority of Americans use to keep warm? Coal,"
said Martin in a release. "Whether it was seniors on fixed incomes, barely able to put food on the table and pay for their prescriptions, the working poor struggling to keep their families safe, businesses, hospitals — the answer to over a hundred million Americans making it through a brutal chill is coal."
5. 60 Plus maintains a YouTube channel that publishes speeches, advertisements, and other information about its political agenda.
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