The American Spectator – 61,000 Opt-In Subscribers

The American Spectator was founded in 1924 by George Nathan and Truman Newberry over a cheap domestic ale in McSorley's Old Ale House. In 1967 the Saturday Evening Club took it over, rechristening it The Alternative: An American Spectator; but by November 1977 the word "alternative" had acquired such an esoteric fragrance that in order to discourage unsolicited manuscripts from florists, beauticians, and other creative types the Club reverted to the magazine's original name. Published remarkably without regard to sex, lifestyle, race, color, creed, physical handicap, or national origin.

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Key Demographics:

91% Male
9% Female
80% are 45+ years old
17% earn $50,000 - $100,000/year
68% earn $100,000 or more/year
52% have children
27% are Republican
9% are Democratic
65% Independent/None

Summary Description:

The digital arm of the iconic American magazine, The American Spectator (Spectator.org) brings a satirical lightness to the world of online political commentary, lampooning the left “with a wink and a nod.” With its thoughtful, substance pieces, The American Spectator is the intellectual dessert after the news of the day. The American Spectator’s loyal readership lingers to enjoy the in-depth content, increasing overall ad exposure and engagement.

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