The U.S. Federal Communications Commission on Thursday proposed a $120 million fine on a Florida resident alleged to have made almost 100 million spoofed robocalls to trick consumers with "exclusive" vacation deals from well-known travel and hospitality companies.

The man, identified as Adrian Abramovich, allegedly made 96 million robocalls during a three-month period by falsifying caller identification information that matched the local area code and the first three digits of recipient's phone number, the FCC said.

The calls, which were in violation of the U.S. telecommunications laws, offered vacation deals from companies such as Marriott International, Expedia, Hilton and TripAdvisor.

Consumers who answered the calls were transferred to foreign call centers that tried to sell vacation packages, often involving timeshares. These call centers were not related to the companies, the FCC said.

In a statement, TripAdvisor said FCC's action would help better protect consumers from others attempting similar tactics in the future.