Walmart reportedly is offering a new grocery delivery subscription service for $98 a year in an expansion as the company continues to battle Target and Amazon.com.
Walmart’s “Delivery Unlimited” lets customers shop online or in the Walmart Grocery app, build a basket and pick a time slot for your order without delivery-time restrictions, TechCrunch.com reported.
The service could potentially save customers money if you order groceries online from Walmart more than once per month. The service is $12.95 per month plan or $98 per year, TechCrunch reported.
This Walmart offering comes in the wake of another offering from earlier this month: Walmart is now offering to have one of its employees deliver fresh groceries and put them in your refrigerator when you're not home.
The nation's largest grocer said that it will be offering the service this fall for more than one million customers in three cities: Pittsburgh, Kansas City, Missouri, and Vero Beach, Florida. Later this year, the service, called InHome Delivery, will also accept returns for items purchased on Walmart.com.
The new service is part of Walmart's drive to expand its shopping options that include curbside pickup and online grocery delivery.
Amazon offers a similar service in certain cities, dropping off packages inside homes, garages or car trunks. But the service is not for groceries.
With Walmart's new service, customers place a grocery delivery order online and then select InHome Delivery and a delivery day at checkout.
Walmart workers will use smart entry technology and a proprietary wearable camera to access the customer's home. That allows shoppers to control access into their home and give them the ability to watch the delivery remotely.
Walmart said that the workers will go through an extensive training program that would prepare them for things like how to select the freshest groceries and how best to organize the refrigerator. Walmart declined to give specifics on the technology. It said it will share the fee details ahead of the fall launch.
With Amazon's service, customers need to be an Amazon Prime member and they have to buy a camera and a Wi-Fi-connected lock from the Seattle-based company that starts at $250.
Shoppers will then be able to select in-home delivery on the Amazon app. When the delivery person shows up, he or she will knock first and scan the package, then Amazon will make sure the delivery person is at the right home and unlock the door. No codes are needed and the indoor camera will record the in-home delivery.
Meanwhile, Target is offering same-day delivery on thousands of items for $9.99 per order through a delivery startup it purchased nearly two years ago
Until now, Target shoppers looking to receive same-day delivery through Shipt had to go to the startup’s website and pay $99 for an annual membership or $14 for a monthly membership. Those options will be still be available, but the discounter is making it easier by incorporating the Shipt feature on its website.
Target says the same-day option will cover 65,000 items and it will be fulfilled in 1,500 of its 1,800 stores in 47 states. Shoppers using Target’s loyalty card will get a 5% discount.
Target’s move marks the latest effort by the Minneapolis-based discounter to expand same-day options. Customers can order online and pick up the purchases at any one of its stores. Shoppers can also pick up an online order curbside at 1,400 stores. For both options, Target says the orders are ready in an hour. At 25 stores in five markets, shoppers can pay a $7 flat delivery fee to have purchases bought at the store delivered to their homes.
Target’s moves come as Walmart and Amazon speed up their own online deliveries.
Amazon has upgraded its free shipping option to one-day delivery for Prime members who pay $119 a year.
The Associated Press contributed to this article.
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