President-elect Donald Trump needs to liquidate his stake in the Trump Organization or face the potential for extensive "political damage," The Wall Street Journal wrote in an editorial.

Turning over the day-to-day management to his children isn't enough; all of them are serving on his transition team, and son-in-law Jared Kushner is reportedly being considered for an adviser role in the White House.

Putting forward a plan of a blind trust to avoid conflicts of interest isn't sufficient either; much of the Trump Organization is ensconced in real estate and branding deals all over the world while blind trusts cover liquid assets, WSJ wrote.

A sale would be "painful" but it's in the best interest of his presidency to avoid any potential conflict of interest, WSJ wrote.

"Remember that Hillary Clinton lost in part because the public didn’t want a President who mixed politics and personal gain at the State Department and Clinton Foundation," the WSJ said.

"Millions of Americans have put their trust in Mr. Trump to succeed as President and improve their lives, not treat this as a four-year hiatus from his business. The presidential stakes are too high for Mr. Trump to let his family business become a daily political target."

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