Studies show that, in 2016, an estimated 1.61 billion people worldwide purchased goods online.

Global e-retail sales amounted to $1.9 trillion and projections show a growth of up to $4.06 trillion by 2020.

In 2017, studies show that 51% of Americans prefer to shop online and 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone.

It's somewhat easy to start an ecommerce business but many retailers are grappling to increase their online sales. The secret to success in 2017 is no longer just get it out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and on.

Digital marketing involves a wide spectrum of tools and tasks, which can all be used to accomplish a variety of goals related to stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc. Here are 4 digital marketing strategies to increase ecommerce sales.

1. Content Marketing

Information is power, especially in our digital technology world. Content marketing has become a veritable tool for providing lots of information to target audiences in order to influence, entice, and engage them, as well as convert them into loyal customers. All you need to do is to drive traffic to your website and convert visitors into email subscribers.

You can only increase your online sales when you are capable of attracting lots of customers. How do you attract them? Simply have an active website with high-quality content that intrigues and inspires people to do business with you. Content marketing helps marketers build valuable relationships with their audiences and make sales.

2. Product Review

Studies show that 78% of customers consult online reviews before making a purchase and 88% of consumers trust online reviews just as much as they trust recommendations from family members and friends. It was also found that 74% of costumers say that the positive reviews make them trust a business more.

You need to adopt this strategy to attract lots of online customers who are constantly surfing the net and searching for products to buy. You can achieve this by listing your business on review sites. Lodlois for example, provides information that helps consumers judge products and services so that they make intelligent purchase decisions.

The more you list your products on review sites, the more chances you have to convince prospective consumers on the need to patronize your products and services.

3. Email Marketing

Email marketing is another sure way of attracting and engaging clients and customers. Once you've optimized the content you're publishing on your website, you need to convert your readers into email subscribers for your business.

However, it's somewhat difficult to get people's attention through email marketing. What you need is to send captivating, informational, and inspiring content to your target audience. You can motivate your readers by offering instant online discounts in exchange for signing up for your email list. People are looking for organizations that can add value to their lives. Put yourself in a position to build meaningful relationships with your target readers and convert them into loyal customers.

4. Video Marketing

Building a brand for your business requires video marketing. People should be seeing your products and services online. The more people see fascinating videos of your products and services, the more they will want to associate themselves to your business. This is because videos have the ability to create a multi-dimensional experience, ensuring that your brand is no longer perceived as simply a company, but rather as a personality or an experience.

Richard Agu is a researcher, entrepreneur and freelancer, passionate about entrepreneurship and self-development. Currently, Richard writes for Entrepreneur.com, Goodmenproject.com, among others. Follow him on Linkedin.com by clicking here now.