Tags: dollar tree | pricier | products

Not a Dollar Anymore: Most Dollar Tree Products to Get Pricier

dollar tree store front
(Bruce Bennett/Getty Images)

Tuesday, 23 November 2021 01:18 PM EST

Dollar Tree Inc will start selling most products for $1.25 at all its eponymous stores, in an effort to offset the impact of spiraling freight costs and other pandemic-driven challenges.

The retailer said on Tuesday the new price point, which will be fully rolled out by the first quarter of 2022, would allow it to return to "its historical gross margin range" of 35% to 36% next year.

Chief Executive Officer Michael Witynski said the higher price point allows the discounter to expand assortments, introduce new products and sizes as well as bring back "traffic-driving" products.

Dollar Tree, known for selling everything from make-up to homeware at the $1 price-point, in September said it planned on adding new price points above $1 across some of its stores.

The price increase is a good thing, as the 3Q results, and our first-quarter outlook indicate freight headwinds are worse than anticipated, Evercore analyst Michael Montani said.

Rising freight costs from global supply chain disruptions have dented profits for most of Corporate America, further pressuring many retailers already grappling with higher labor and raw material costs.

Dollar Tree said that freight costs were significantly higher than anticipated in the third quarter and expects this to continue in the near term.

It projected fourth-quarter earnings per share of $1.69 to $1.79. Analysts on average were anticipating $1.75, according to Refinitiv IBES data.

Net income for the company fell to $216.8 million, or 96 cents per share, in the quarter ended Oct. 30 from $330.0 million, or $1.39 per share, a year earlier.

Net sales rose 3.9% to $6.42 billion, edging past expectations of $6.41 billion.

Shares of the Chesapeake, Virginia-based company rose 5.6% in morning trading.

© 2025 Thomson/Reuters. All rights reserved.


StreetTalk
Dollar Tree Inc will start selling most products for $1.25 at all its eponymous stores, in an effort to offset the impact of spiraling freight costs and other pandemic-driven challenges. The retailer said...
dollar tree, pricier, products
282
2021-18-23
Tuesday, 23 November 2021 01:18 PM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
Get Newsmax Text Alerts
TOP

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved
NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved