Democratic nominee Hillary Clinton has committed $15 million to radio ads and $80 million to TV ads for the rest of August, and through September and October, focusing on battleground states, Insider Radio reports.
The space was purchased mainly in New Hampshire, Florida, Pennsylvania, Iowa, Nevada, Ohio and North Carolina. Battleground states where her opponent, Republican candidate Donald Trump, needs to win.
The Clinton campaign feels confident in her carrying Virginia and Colorado, where Trump is polling poorly, due to the increased number of college-educated white voters and minority voters, two groups that tend to favor Clinton.
"Our campaign is going to use every tool in our toolbox from a massive grassroots campaign, state-of-the-art digital outreach and a significant advertising campaign to make sure every voter knows the stakes in this election and the danger Donald Trump represents," a Clinton aide told CNN.
So far the Clinton campaign has spent over $70 million on ads since mid-June. The latest, entitled "June One," quotes Trump as saying, "I know more about ISIS than the generals," and implying ominously he would make "just one wrong move."
The Trump campaign bought their first TV ads only last week, committing $5 million in four battleground states and focusing on his immigration plans.
"It's astounding that there would be no serious advertising after [Trump] secured the nomination," Bob Shrum, veteran Democratic strategist, told Politico. "It's so minor compared to what happened to other campaigns in other years."
Trump's lack of ads troubled members of his own party, who worried he was allowing Clinton to dominate the airwaves.
"Failing to define a candidate allows them to compete for votes that they have no business competing for down the stretch in a campaign," Josh Holmes, former chief of staff to Senate Majority Leader Mitch McConnell and now a high-level GOP strategist, told Politico.
"In particular, the failure to define Hillary Clinton with key demographics that are absolutely necessary to win the election is beyond malpractice."
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