It's good to go dry, a new study has found.
The findings from research by healthcare marketing firm Tebra, which tracked the January trends of removing alcohol from the daily lives of participants, found the medical benefits of sobriety — and its increasing popularity.
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"To shed light on these increasingly popular trends, we looked at regional search volume and surveyed health professionals to weigh in," the firm explained.
Some of the key findings of the survey:
- Vermont is the state most interested in "Dry January" based on search volume, with 29 searches per capita in the past three months. Vermont residents also searched the most for "mocktail recipes" with 63 searches per capita.
- Oklahoma is least interested in Dry January, with fewer than 5 searches per capita. Others with little interest include Arkansas with 5.5 searches per capita, Mississippi with 6.5 searchers per capita, and Louisiana with 6.6 searches per capita.
- Big cities that showed the biggest interest in cutting back on drinking were Atlanta with 77.5 searches per capita; Minneapolis with 71.8 searches per capita; Washington, D.C., with 50.7 searches per capita: Boston with 50.3 searches per capita; and Denver with 44.3 searches per capita.
- Medical professionals say the top short-term benefits seen in patients who reduce their alcohol consumption include enhanced mental clarity and focus (69%) and improved sleep quality (65%).
- 90% of healthcare professionals recommended participating in Dry January or Damp January; fewer than 4 in 10 said they've seen an increase in these trends in recent years.
- Also, the survey found the top 10 short-term health benefits of reducing alcohol consumption: enhanced mental clarity and focus (69%); improved sleep quality (65%); increased energy (64%); improved hydration and skin health (62%); improved liver function (56%); fewer mood swings and irritability (54%); reduced accidents and injuries (54%); ability to make healthier lifestyle choices (50%); better weight management (44%); and healthier blood pressure (32%).
According to Tebra, medication professionals agreed the reduced risk of liver diseases was the most important benefit, with decreased risk of hypertension and stroke in third place.
Fran Beyer ✉
Fran Beyer is a writer with Newsmax and covers national politics.
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