(Editor's note: The following opinion column does not constitute an endorsement of any political party, or candidate, on the part of Newsmax.)
The only scenario for a Trump 2024 victory is to have Vivek Ramaswamy as his vice-presidential running mate.
My last "Vivek column," asked, "Can Vivek Restart the GOP Brand?"
Thus far, he appears to be the only candidate who can attract young non-Republicans, older Republican and independents, and do so with a positive message, as well as having an understanding of the digital issues of the day.
These are admirable qualities, and they help to reinforce the Trump brand as the reformer of D.C. That is, the swamp, with which many are dissatisfied.
For these reasons, Ramaswamy possesses the qualities and expertise that could significantly add to Brand Trump's 2024 success chances.
Suppose we consider for a minute Trump's brand.
He is the reformer-in-chief whose image can only be reinforced by Vivek.
Together, Trump and Ramaswamy (the TR ticket, if you will) communicate reformation or, in political circles, a reform movement within the Republication Party, one possessing broad appeal.
Trump's popularity is based on his no-nonsense approach to political speech and deed, reinforcing his reform brand and laying the groundwork for change in how Washington, D.C. works.
This approach has been adopted byanother reformer — Robert Francis Kennedy Jr., (RFK Jr.). He has cast a wide spotlight on Democrats: those who had shown no respect for his once venerable name within their party politic.
His criticism of his former Democratic Party tactics of limiting free speech and indicting those who disagree with them make RFK Jr. the perfect non-affiliated party brand to give voters a natural choice in 2024 to the status quo.
This TR duo's success cannot be completed unless RFK Jr. gets into the race and provides a natural alternative for voters.
Kennedy and Gabbard's entrance into the race gives the TR ticket a chance at pulling off an Electoral College landslide in 2024.
Robert F. Kennedy Jr., a prominent environmental activist and lawyer from a notable Democratic family, has recently shown interest in exploring a 2024 presidential run.
Whether running against the current party regular — Joe Biden, or as a non-party affiliated candidate, his brand is that of a straightforward brand — that is, a reformer.
His brand, like Trump, has appealed to independent voters and the disenfranchised who, for one reason or another, cannot vote for Trump.
Ultimately, the success of any reform efforts would depend on various factors, including public sentiment, political dynamics, and the ability to build coalitions within the party and also across the political spectrum.
RFK Jr. appears to be that candidate.
RFK Jr.'s reformer brand can also be emphasized by his selection of vice president — former Rep. Tulsi Gabbard, D-Hawaii.
Gabbard gained attention during her run for the Democratic nomination in the 2020 presidential campaign.
She would be a perfect partner for Kennedy.
She has been known for her progressive policies, military service, and focus on issues such as ending foreign wars, criminal justice reform, and climate change.
Gabbard has cultivated a brand centered around her independent thinking and willingness to challenge the status quo within her party.
She has often positioned herself as a voice for unity and bipartisanship, seeking to bridge the divide between Democrats and Republicans.
Gabbard has also emphasized her military background and experience, presenting herself as a strong advocate for veterans' rights and national security.
Together, RFK Jr. and Gabbard can represent the reform wing of the Democratic Party.
Concurrently, both Trump and Vivek can speak to those who are unhappy with the current machinations of Brand Republican and the Washington, D.C. powerbrokers in control. A scenario many want to see changed — now.
These four reformer brands running in 2023-2024 can give voters a natural choice, with Republicans having a slightly better chance at success.
And if this is done by Trump's selection of Ramaswamy as vice president, then Trump has realized, once again, that it's always easier when one has marketing and branding in mind.
Dr. John Tantillo is a Lander College for Men, Touro University marketing professor. He also teaches Social Media Marketing at Touro University's Graduate School of Business. Dr. Tantillo hosts the popular podcast BrandTalk, another way to talk, be heard and seen on YouTube. He is the author of: "People Buy Brands Not Companies." You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. Read Dr. John Tantillo's Reports — More Here.
© 2025 Newsmax. All rights reserved.