Conservative media mogul Glenn Beck's media empire The Blaze appears to continue its downward slide following another round of layoffs and an unsuccessful bid to secure a high-profile buyer, The Daily Beast reported Friday.
This week's round of layoffs leaves less than 50 employees with the company, according to unnamed sources. And, a proposed sale to the owners of Ben Shapiro's website The Daily Wire appears to have fallen through.
Beck's media empire at one time generated over $90 million in annual revenue, according to the Beast's Lloyd Grove. Beck began his right-wing cable and digital media company soon after he left Fox News in 2011.
But for more than two years, Beck's company has been letting employees go, often without explanation, while also experiencing top-level managerial shakeups and office closures. Last year alone one-third of the company's website staff was let go, leaving what is described as a demoralized skeleton crew.
Beck's decline began around the time President Donald Trump was elected to office. Comparing Trump to Hitler, Beck changed his brand to line up with that of more mainstream media and liberal celebrities. In the process, he transformed himself into a "born-again champion of civility," according to Grove.
When that failed, he gravitated back to Trump, wearing a Make America Great Again hat in May and declaring on-air, "I will vote for [Trump] again in 2020! Gladly!"
Beck also took part in a public feud last year with Blaze host Tomi Lahren after suspending her show and silencing her Facebook platform. Lahren sued Beck for "wrongful termination" and Beck countersued her for breach of contract.
The employees still working for The Blaze have seen basic requests unanswered and projects taking an extended period of time to complete. According to an inside source, a website redesign due for completion months ago is still underway.
Beck acknowledged on his show he was looking to sell his house in Dallas, and it is reported he is also looking to sell some of his expensive possessions. Speculation is that he may close his Dallas operation and move to a smaller office the company maintains in Los Angeles.
Beck explained selling his Dallas house was due to economic fears.
"I am putting my home up for sale because I fear this economy as we are headed for trouble and I don't want to be sitting with a big huge house," Beck said on the radio earlier this week.
Beck's radio company has also put its private jet on the market, with one source saying the reason was that the plane couldn't travel long distances without refueling.
Another source also explained Beck was selling items from his office he had acquired over the years, including statues and costumes.
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