A year after Fox News’ Laura Ingraham infuriated gun control advocates when she mocked a school shooting survivor for being rejected by a handful of colleges, the prime-time host's show, "The Ingraham Angle," has yet to regain major ad dollars despite a slight increase in viewership, The Wrap reports.
Ingraham has only recovered about 60 percent of the number of advertisers she lost since last March, when a series of activist-led boycotts scared off many national brands.
She has averaged 2.565 million viewers overall over the last year, according to Nielsen data, up from 2.456 million for Oct. 17-April 1, 2018.
Ingraham's 10 p.m. ET show was down at least $16 million in ad revenue in 2018, according to analysis provided to The Wrap by Standard Media Index. The cable giant also took a hit for boycotts of Tucker Carlson's show after he said immigrants make the United States "poorer and dirtier," comments that let to 17 major advertisers bailing on his nightly program.
In 2018, though, Fox News took in a record $1.9 billion in ad revenue, an increase of 7.2 percent over the previous year.
Still, Fox News executives are still pushing for advertisers to back Ingraham and Carlson.
"'The Ingraham Angle' has seen a steady increase in advertisers and as predicted, we are nearing a full commercial load," Marianne Gambelli, president of advertising sales for Fox News, told TheWrap. "The program's loyal audience and stellar ratings speak for themselves and we continue to welcome more advertisers to the show."
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