Boca Raton, FL — Newsmax TV, the fastest-growing cable news channel in the nation, announced today it is joining with blockchain ad-tech innovator The Token Team, LLC, for accepting advertising payments.
The relationship immediately provides Newsmax TV with access to a cutting-edge portfolio of blockchain and digital asset technologies and services.
The Token Team, a digital marketing and ad-tech company, services the cryptocurrency, blockchain, and digital asset communities. With this agreement, Newsmax TV gives The Token Team exclusive access to its television and digital distribution channels for crypto, blockchain, and digital asset advertisers.
According to PwC, a multinational accounting and consulting firm, more than 1,000 companies have raised capital using blockchain technology in 2018 alone. The capital raised by these companies totals $14.1 billion, and industry experts estimate that issuers spent nearly $300 million for multimedia ad-tech and search to educate and to market the offerings.
The collaboration between Newsmax TV and The Token Team gives both companies first-mover advantage by providing a full-service end-to-end solution for the creation of multimedia and digital ad campaigns across the Newsmax network.
This venture positions the Newsmax network to accept a diverse group of major cryptocurrencies for payment, powered by The Token Team’s digital asset solutions platform.
Newsmax is a leading digital and broadcast media company that reaches 20 million Americans online. Newsmax TV, its 24/7 cable news and OTT channel, is carried in 50 million U.S. homes and is expected to be available in over 70 million homes next year.
Starting this November, advertisers will have more ways to pay for Newsmax-related services. As major online and e-commerce companies have begun to adopt cryptocurrencies, Newsmax TV breaks completely new ground, bringing crypto to television advertising.
“More and more we have seen companies in the crypto business seeking to advertise with us, or make payments with us,” said Christopher Ruddy, CEO of Newsmax Media, Inc. “The Token Team brings the expertise with their suite of crypto, blockchain, and digital asset services and technologies that will expand the playing field for both our companies.”
Token Team Chairman Vito Fossella said, “As Newsmax Media, especially Newsmax TV, continues to grow and break ground, The Token Team is proud to join forces and provide blockchain technology and crypto entities the opportunity to tell their stories.”
Newsmax TV has continuously pushed the boundaries to establish itself as a leading provider of new age, innovative digital multimedia advertising.
“This new venture with Newsmax TV is an exciting development for our company as we continue to define ourselves as THE go-to crypto-blockchain-focused ad-tech/media and marketing company. This monumental venture allows our company to further expand our service offering to the rapidly growing crypto community,” said Token Team founder John Tabacco. “We are excited to see what other innovations this joint venture will spark for the global digital asset community.”
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About Newsmax Media, Inc.
Newsmax Media, Inc., Newsmax TV’s parent company, was founded in 1998 and is based in Boca Raton, Fla., with offices in New York City and Washington, D.C. Its media holdings, in addition to its cable channel, include Newsmax Feed Network, popular websites like Newsmax.com, NewsmaxFinance.com, Newsmaxhealth.com, as well as Newsmax Magazine and more than a dozen health and financial online/print newsletters. Newsmax.com has been acknowledged as one of the nation’s most influential and trafficked news sites for political readers. ComScore has confirmed the company’s online "total reach" in excess of 20 million unique monthly visitors.
About The Token Team
The Token Team advises clients how to successfully navigate the marketing, advertising, promotion and multimedia strategy for their token generation event. Leveraging its established relationships with cutting-edge blockchain technology developers, premier branding and marketing firms, specialized legal and accounting firms, and leading executive and crypto advisers, The Token Team efficiently guides clients through the entire process of ad-tech, media, marketing for token generation advisory and consulting services and technologies.
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