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Tags: nikki haley | south carolina | ads | trump

Haley Spends $4 Million on New South Carolina Ads

By Peter Malbin | Wednesday, 24 January 2024 11:39 AM EST

Republican presidential candidate Nikki Haley is targeting former President Donald Trump in new ads focused on South Carolina after finishing 11 points behind in Tuesday night’s New Hampshire primary.

Haley promised "this race is far from over" and pointed to South Carolina’s Feb. 24 primary in her home state.

Haley served as South Carolina governor from 2011 to 2017. Despite voters' familiarity with her, the state's conservative primary electorate is expected to be highly favorable to Trump, CBS News noted.

Haley, former U.N. ambassador, is now in a sole contest for the Republican nomination with Trump, her once boss, after Florida Gov. Ron DeSantis and other candidates dropped out of the race.

Haley is under pressure to build her momentum as Trump continues to lead by double digits in national polling, The Hill noted.

One of Haley's new commercials that will air in South Carolina says President Joe Biden is “too old” and Trump [brings] “too much chaos,” adding that “no one wants” a rematch between them.

“There’s a better choice for a better America. Her story started right here, America’s youngest governor, a conservative Republican,” the ad says.

Another ad focuses on Haley’s record as governor of South Carolina. The $4 million total ad buy will air statewide, according to Haley’s campaign.

“Nikki Haley took on the political elites when she ran for governor of South Carolina, and she’s ready to do the same thing again,” said Haley campaign spokesperson Olivia Perez-Cubas in a release.

“South Carolina voters elected Nikki twice thanks to her conservative record of creating jobs, cutting taxes, and combating illegal immigration. They know that Nikki will always fight for them—not the D.C. establishment.”

In her runner-up speech in New Hampshire, Haley "needled Trump over his court cases, mental competence, refusal to debate, and his record of losing the 2020 election and backing several losing candidates in the 2022 midterms," Axios wrote.

In his victory speech Tuesday, Trump called for Haley to drop out, threatening that she would "be under investigation" if she won, suggesting there are skeletons in Haley's closet that "she doesn't want to talk about," The New York Times reported.