Companies rolling out campaigns in support of June's Pride Awareness Month may take a more "nuanced" approach following consumer backlash to recent initiatives from Bud Light and Target, marketing and branding experts predict.
Bud Light sales are still in free-fall after beer drinkers began boycotting the brand after a controversial campaign with transgender social media influencer Dylan Mulvaney.
Receive Unlimited Access to ALL Newsmax Platinum Reports!
By becoming an exclusive Newsmax Platinum member, you receive:
- special investigative reports
- breaking political insider news, including VIP interviews from Washington
- in-depth interviews with A-list celebs driving the day's headlines
- thousands of articles you won't find anywhere else!
All just by becoming a Newsmax Platinum Member today!
Sign Up for Platinum AccessLogin
Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.