Billionaire Michael Bloomberg is pumping unprecedented money into his presidential campaign – and against President Donald Trump more generally – as he might spend as much as $400 million on advertising before Super Tuesday, according to The New York Times.
By comparison, former President Barack Obama spent roughly that much on advertising for his entire re-election campaign in 2012, per the report.
"All this effort and all this money and none of it goes to help the one election that really matters?" a Michigan man lamented to the Times, referring to the general election against Trump.
Michigan is one of seven battleground states Bloomberg is focusing on to swing the election, including Wisconsin, Florida, Texas, Arizona, Pennsylvania, and North Carolina.
"Michael Bloomberg's fledgling campaign has now spent more on Google and YouTube in the past month than the Trump campaign has spent all year," Democrats' digital messaging firm Acronym reported, per the Times.
The ad campaigns rail against the president more than state Bloomberg's case in the Democrat's presidential primary.
"Sometimes it's easiest to define yourself by what you are not," GOP strategist Todd Harris told the Times about the ads being "all about Mike Bloomberg introducing himself to primary voters as someone who dislikes Trump as much as they do."
Eric Mack ✉
Eric Mack has been a writer and editor at Newsmax since 2016. He is a 1998 Syracuse University journalism graduate and a New York Press Association award-winning writer.
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