Sean Duffy Takes Upbeat Tack in Wis. House Race

Wisconsin Republican Rep. Sean Duffy said he took a positive approach in a campaign ad  featuring his wife and seven children so that voters could see his family and understand why he was running for office.

Duffy told MSNBC's "Morning Joe" that Wisconsin voters have seen a host of negative attack ads in the governor's race between Republican Gov. Scott Walker and Democrat Mary Burke. He said his ad "cut through all the political noise," and, as a result, "drives a better message than going negative."

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"I think you have to tell people who you are and why you're running. And, this was a positive ad that talks to people about who our family is and why we're involved in politics," Duffy said Friday.

However, running a positive message did not mean "we can't be honest about the lack of leadership that comes from (President Barack Obama)," Duffy said, specifically with the issues of the threat of the Islamic State (ISIS) and Ebola.

"I think you see a lack of leadership from the president," he said. "I think the American people are starting to reconcile with the problems that have come from a big, fat, bloated government that has been ineffective in protecting them from threats from ISIS and from Ebola."

Duffy is running for re-election against Democrat Kelly Westlund.

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