It appears the National Football League (NFL) is learning that masochism is not as popular in the U.S. as the social grievance mongers in the league’s human resources department said it was.
Instead of sitting through a game where millionaire moral exhibitionists demonstrate their cheap concern for lawbreakers they’ve never met, many viewers are doing the unthinkable.
They are deciding the lectures aren’t fun and they aren’t watching the NFL.
The rating numbers are in. They're not good.
Deadline.com found, "Even with the usual ratings gold of Jerry Jones’ team on the field, the NFL and NBC didn’t get that win — at least not in the early numbers.
"Despite two teams with big national followings, SNF snared a 4.7 in early ratings among adults 18-49 and 14.81 million viewers last night."
Translated into English that means ratings are down 28% in the key graphic of viewers 18 to 49 years old and down 23% overall.
We’re going to make our analysis of the ratings decline using simple language that even an NFL executive like Roger Goodell can understand.
Americans don’t like college dropouts whose main claim to fame is a disproportionate number of arrests for domestic violence telling the audience they are racists.
Americans don’t like these same miscreants telling them the flag they’ve saluted for most of their lives represents racism and oppression.
Americans don’t like athletes standing in unison for a Black national anthem they’ve never heard of and then kneeling for the national anthem with which they are familiar.
Americans don’t like the league, individual teams and players expressing support for the Black Lives Matter (BLM) organization — a group founded by Leftists with the goal of destroying the democratic process and ending the nuclear family structure.
And most important, Americans can find something else to do on Sunday if this indoctrination on the installment plan continues.
Make no mistake, these declining viewership numbers are important.
When advertisers buy adds in NFL games the league guarantees a level of viewership within certain parameters. If the viewership level declines the league must issue make-goods.
Usually that involves giving the advertiser a free ad hoping the total from the two ads equals the guarantee.
But if viewership falls too precipitously then advertisers are going to want a refund of their money and that is really bad news. Lucrative advertising contracts are what gives the NFL teams the huge pool of money from which they pay players their million dollar salaries.
Less advertising revenue means contract renegotiations and pay cuts.
Then moral exhibitionism states to have a real cost for these poseurs in pads.
Maybe it’s time for NFL players to take their thumb out of the eye of their fans and go back to playing the game America formerly loved.
Michael Reagan, the eldest son of President Reagan, is a Newsmax TV analyst. A syndicated columnist and author, he chairs The Reagan Legacy Foundation. Michael is an in-demand speaker with Premiere speaker’s bureau. Read Michael Reagan's Reports — More Here.
Michael R. Shannon is a commentator, researcher for the League of American Voters, and an award-winning political and advertising consultant with nationwide and international experience. He is author of "Conservative Christian’s Guidebook for Living in Secular Times (Now with added humor!)". Read Michael Shannon's Reports — More Here.