Lorenzo Borghese is an Italian-born prince, the second son of Prince Francesco Borghese and his American wife, Amanda. The Borghese family first achieved prominence in the 1200s, with members of the nobility, a cardinal, a pope and marriage into the Bonaparte family.
His grandmother, Princess Marcella Borghese, founded the eponymous cosmetics line, but sold the rights to use the name on its own (without first names) commercially, as was mutually settled outside of court proceedings.
Lorenzo moved to the United States as a child, attending college and earning an MBA here.
The family includes his father who worked in the industry and his mother, brother and sister-in-law, who remain leaders in production and marketing of upscale Italian-crafted cosmetics and skincare.
Lorenzo himself founded Prince Lorenzo’s Royal Treatment: luxurious pet care made in Italy, available online here.
He is also co-founder and president of South Beach Brewing Company, a brewpub that develops its own recipes.
Lorenzo was the star of the ninth season of The Bachelor and has appeared on other reality shows.
This interview was conducted over the phone.
How were you affected by the pandemic?
I had COVID. Unfortunately, I gave it to my parents and uncle. I had it the worst, I was sick for 4 ½ weeks. It affected my brewpub: South Beach was on lockdown for a while. In Miami-Dade, my outlets (points of purchase) were closed. It’s been normal since about May. Sixty percent of my accounts have come back, but a lot of the places had to replace staff. This is a business based on a lot of personal relationships.
With access to premium fresh fruit and lifted pandemic restrictions, you’re probably very happy to have opened your brewing company in Florida.
We’re happy to be distributed in Florida. A lot of people have moved here since the pandemic. We have a ton of tourists for Spring Break. We ship out to other states and that’s the hope: to do that for people who visit.
Do you feel that being from Italy and having a very social life, does that give you an advantage in conceiving beer styles and flavors that are good for parties?
I’m more American now than Italian. I enjoy different flavors and fruits. This is the citrus capital of the U.S. Fruit beers, citrus beers are popular right now.
What’s your entertaining style: casual, formal or a mix?
Casual, also Florida is casual. Where I am in Palm Beach, they have both fancy, dressed-up events and casual. I wear casual clothes.
How did caring for your dog blossom into an organic pet care line? Was your family’s cosmetics business steeped into you?
My dog started having dry skin, a black Lab. The vet said I was bathing her too often. I felt that made absolutely no sense. I spoke to my brother to find me a manufacturer. I learned that pet shampoos were basically people shampoos with a fragrance made for dogs and cheaper. They actually need a better product! Foam strips lipids, which they need to prevent water loss. They can’t produce their own lipids like people do. I went to the library, I did research! This was 20 years ago or more.
You’ve rescued over 33,000 animals? How were you able to do that?
I’ve got a great team of volunteers. Karen Talbot is my partner. We’re all volunteers. The main base is in Georgia and we rescue up and down the East Coast.
Do people know to contact you after natural disasters, when all the pets go missing?
The Humane Societies and shelters know to contact us. We don’t do public adoptions, we give them dogs for free.
Are you an “adopt, not shop” person? Are you able to convince people to do the same?
I don’t scold anybody if they want a breed. As long as they look to adopt first.
Any life takeaways from being on The Bachelor?
You only live once. If you get interesting opportunities, you should take them. I didn’t want to live with the “what if.”
You are from an ancient, illustrious family. Are you interested in such things as art, antique books, classical music/opera, ballet, architecture and gardens or anything like that?
I always love good music, opera, but it’s about the setting for me. Opera in Central Park was great! It’s almost like with skiing: it’s also about the spa, the food, glamor. I’m not a collector. I love Rembrandt and when I’m in Rome, I love seeing the Bernini marble sculptures. I still don’t know how he did it!
Tamar Alexia Fleishman was the Chicago Symphony Orchestra's youngest female solo violinist. A world-traveler, Fleishman provides readers with international flavor and culture. She's debated Bill Maher, Greta Van Susteren and Dr. Phil. Fleishman practices law in Maryland with a J.D. from the University of Baltimore, a B.A. in Political Science from Goucher College. Read Tamar Alexia Fleishman's Reports — More Here.
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