Amazon slashed prices at Whole Foods by 43 percent on its first day as owner of the grocery chain.
Reporting from a store on East 57th Street in Manhattan on Monday, Bloomberg noted various markdowns that included organic fuji apples dropping from $3.49 to $1.99 a pound, organic avocados dropping in price from $2.79 to $1.99 and organic rotisserie chicken falling from $13.99 to $9.99.
Meanwhile, Business Insider compared price variations from Friday and Monday on 15 items at a Whole Foods store in Brooklyn.
The initial total came to $97.76 but, upon return to the store on Monday, the amount totalled $75.85.
Furthermore, Business Insider noted how bananas that used to sell for $0.79 a pound were going for $0.49 a pound while local grass-fed 85% lean ground beef dropped in price from $10.99 to $6.99 a pound.
Jeff Wilke, CEO of Amazon Worldwide Consumer, said last week that he was determined to make healthy and organic food affordable to everyone.
"We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards," he said in a statement.
"This is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together."
The massive price reductions come the day that Amazon's $13.7 billion acquisition of Whole Foods Market closed.
Commenting on this, John Mackey, Whole Foods Market co-founder and CEO said that, by working with Amazon, they were able lower prices and ultimately allow for high-quality, natural and organic food to be more accessible to the public.
"As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers," he said in the statement.
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